My UI/UX studies related to a client project for a brewing company called Ant Brew in Finland. The goal was to refine the webpage’s graphics, or the brand’s identity and also the usability by creating an information architecture for the company’s services. I was an UX designer in the team and I was responsible for the web page design for mobiles and its usability, and defining the information architecture, flows and the user journey.
Renewed the front page, the beer product page and the event calendar.
We used the double diamond product model which included the following phases: 1) Discover. Problem exploration, research, competition analysis, a user journey map, and interviews with the company’s clients. 2) Define. User profiles, defining requirements, narrowing and prioritizing all features.
After this, the problem is addressed, and then start the creative phases: 3) Develop. Explore design ideas, get feedback and iterate, information architecture, user flows. 4) Deliver. Creating prototypes, testing ideas with users, finalizing the product.
THE EDITS
The old and the new refined front page. The client wanted that the brewery was also a pub and a cozy hangout place that organizes different events. The old, beer drink view changed to a picture of the live event, and a short introduction about the company.
Some more edits.
An organized footer with contact info and opening hours.
New menu layout, it shows dropdown options.
OUTCOME
I created the layout and here are some examples of the front page, beer products page, gallery of events and the page about the upcoming events. The client was happy about the suggestions.
Here is the example of the prototype:
